Project Phoenix



Picture a community-based automotive manufacturing platform that both customers and designers share to create. Project Phoenix unlocks an endless amount of customisation and personalisation of the vehicle to enhance the experience. Designers have the ability to download the framework of the Phoenix, with the foundation they are able to design and build their own car. With an online library of all the unique car parts used throughout each Project Phoenix process, customers create what they want on a foundation that can be altered at any time.